Abstract:
MacCullum (2013) writes that there has been a change in the way readers access
information. Readers have moved from print to digital platforms. In 2013, print
circulations and advertising declined (Gillespie, 2014 ). This follows the trend of the
decline in the print media industry. This research aims to investigate whether print
magazines are still relevant and if there are models print media publishers can use in
order to remain viable.
