IIESpace
Welcome to IIESpace. This is The IIE digital research repository. It offers open access to our research and intellectual output. It provides full-text access to research papers, articles, conference presentations, multimedia, theses and dissertations, and a host of other works produced by researchers and postgraduate students of The IIE and its Brands.
All information found on this site is subject to the principles of Fair Dealing as set out in 12(1) of The Copyright Act no.98 of 1978 (as amended)
Communities in IIESpace
Recently Added
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Lemmer, Catherine
(The IIE, 2022)
Specialty Coffee is a prominent and emerging market globally, and in recent years it has affixed itself in the South African coffee industry (Coffee Business Intelligence South Africa, 2021). Specialty Coffee is described ...
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Brown, Tyla
(The IIE, 2022)
In order to give customers a better experience, this study aims to investigate and narrow down the effects of using a multi-sensory design approach in the interior of Starbucks coffee shops. This can then assist coffee ...
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Keevy, Brenda Bianca
(The IIE, 2022)
Virtual worlds have become increasingly relevant these days, with more and more people joining in platforms such as the Metaverse, a demand for more virtual world designers can be predicted to grow. The aim of this research ...
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Tshifularo, Vhutali
(The IIE, 2022)
With retail remaining the most competitive industry, with major brands lobbying for their piece of the market share (Mathee, 2018), many brands lack brand experience in their stores. This lack of focus on designing an ...
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Minnaar, George Frederick
(The IIE, 2022)
This study focusses on the negative form of brand perception and the drivers that
motivate such feelings in consumers.
A 2009 study by Lee, Motion, & Conroy identified the three main motives for a
consumer to avoid a ...
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