• Ethical fashion: An investigation into the role of ethical brands within the South African fashion retail industry. 

  Mkhize, Senamile (The IIE, 2020)

  This research report explores the role ethical brands play within the South African fashion retail industry. The aim was to analyse consumers’ buying behaviour particularly of millennials and the factors that influence ...
• Understanding the Effects that Greenwashing Brands Have on Consumers within Durban 

  Valjee, Neha (The IIE, 2020)

  The growing demand for environmentally friendly products encourages many businesses to manufacture an increased amount of products with green characteristics and labelling, but not many of these have a substantial impact ...
• The Role of Branding in SME Start-Ups Based in KwaZulu-Natal 

  Leisegang, Katherine Philippa (The IIE, 2020)

  In the study of branding and the success of Small and Medium Enterprises (hereafter: SMEs), there exists limited research that considers the relationship between the two concepts. This is particularly in regard to South ...
• An Explanatory Study of the Perception of the Importance of Soft Skills Development in Higher Education by Hospitality Students. 

  van der Merwe, Johan P (The IIE, 2020)

  The development of Soft skills (generic skills) and Hard skills (academic skills) of students in hospitality through Higher Education (HE) is acknowledged to be both important in HE through research. Identifying specific ...
• Exploring Lecturers' Perceptions on the Use of Inclusive Pedagogical Strategies in Higher Education Contexts: A Case Study of Lecturers at a Private Higher Education Institution in Johannesburg, South Africa 

  Chindomu, Rodwell (The IIE, 2020)

  Inclusive pedagogy is often narrowly associated with increasing enrolment and access to education for “disadvantaged” groups. This study sought to explore the wider view, which holds that inclusive pedagogy transcends the ...

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