IIESpace
Welcome to IIESpace. This is The IIE digital research repository. It offers open access to our research and intellectual output. It provides full-text access to research papers, articles, conference presentations, multimedia, theses and dissertations, and a host of other works produced by researchers and postgraduate students of The IIE and its Brands.
All information found on this site is subject to the principles of Fair Dealing as set out in 12(1) of The Copyright Act no.98 of 1978 (as amended)
Communities in IIESpace
Recently Added
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Schelin, Bronwyn Amy
(The IIE, 2020)
COVID-19 has had an impact on consumer buying behaviours towards various brands
(Criteo, 2020). Some brands have struggled to cope and survive due to the
unpredictable consumer buying behaviours and economic turmoil ...
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Asoulin, Yael
(The IIE, 2020)
Esports is a massive global phenomenon with an inexorable interest in the market
itself, from both a consumer, and a brand perspective. An industry that was once
dominated by endemic brands is now open for all brands to ...
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O'Leary, Skye Mavourneen
(The IIE, 2020)
As environmental threats and social inequalities continue to plague global societies,
sustainable brands have a powerful influence to activate change across society
through developing strategies that will influence ...
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Mlunjwana, Paloma
(The IIE, 2020)
Over the years, consumers have been buying items from traditional retail stores. With
the emergence of online shopping platforms, there is a high chance that consumers
will never have to leave their homes to purchase ...
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Walsh, Michael
(The IIE, 2020)
This study aimed to look at the relationship between brand ambassadors and
consumer purchasing behaviour in South Africa in relation to the footballing industry and the
brands in the sports apparel industry. It found ...
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