• AN INVESTIGATION INTO THE PROFESSIONAL AND ETHICAL BEHAVIOURS OF GRAPHIC DESIGNERS IN THE SOUTH AFRICAN INDUSTRY. 

  Cornelius, Wilmarie (The IIE, 2018)

  Designers have an important role to play regarding how communication is promoted around products and services. Design is often a difficult term to define especially because its elements are fractured across various ...
• LOCAL CONTEXT: AN EXPLORATION OF THE ROLE OF GEOGRAPHICAL LOCATIONS IN OUTDOOR ADVERTISING 

  Sadovnik, Ksenia (The IIE, 2018)

  Outdoor advertising is a challenging form of communication. It is generally non personal, with limited selectivity, and historically has been very static. Since the start of the 21st century, the outdoor advertising sector ...
• REJUVENATING THE DWINDLING IMAGE OF ORANGE GROVE THROUGH THE APPLICATION OF PLACE BRANDING TECHNIQUES 

  Harding, Dean (The IIE, 2018)

  Orange Grove has faced a general decline over the last 25 years. This research report looks at finding workable place branding techniques and strategies that could rejuvenate the image of Orange Grove. The primary research ...
• SOUTH AFRICAN GRAPHIC DESIGNERS’ PERCEPTION OF FOSTERING ORIGINALITY IN THEIR OWN DESIGN PROCESS 

  Chipangula, Endria (The IIE, 2018)

  AIM To investigate the extent to which South African graphic designers perceive their own design process as important in fostering originality. BACKGROUND Literature was reviewed in regards to: originality in the definitions ...
• GUIDELINES FOR GRAPHIC DESIGNERS TO DESIGN OBJECTS THAT ARE EASILY ACCESSIBLE FOR OLDER ADULTS. 

  Lansdell, Pam (The IIE, 2018)

  South Africa’s population is aging rapidly and as people get older, they start to suffer from age-related disabilities such as sight impairment, lack of muscle strength and mobility. Senior citizens play a vital role in ...

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