• The Impact of Brand Authenticity on Brand Trust and Cause-related Marketing: A Consumer Perspective 

  MATIRINGE-TSHIANGALA, TANITTA LAURA (The IIE, 2022)

  The study investigates the impact of brand authenticity on brand trust, and causerelated marketing (CRM) and examines the relationship between these three constructs. Although the literature identified several properties ...
• A Qualitative Research Evaluation Of Pick n’ Pay Against The Healthy Brand Criteria 

  Naidu, Victoria Oliver (The IIE, 2020)

  The aim of this research project through a literature review, interviews and surveys include: (a) Explore through a theoretical model the retail brand as “meaningful” or a brand “with purpose” with respect to food waste. (b) ...
• An analysis of how persuasive communication cues can influence behavioural change to reduce food waste across the retail supply chain ecosystem 

  Tholo, Thato (The IIE, 2020)

  Food waste has been agreed by various literature that it is a global issue that needs to be solved. However, there has not been a universal agreement of how food waste can be defined. According to Nahman and Lange (2012) ...
• Meaningful brands: A qualitative study on food waste management in the abattoir industry 

  Marebane, Susan (The IIE, 2020)

  The issue of food waste is a universal problem, considering the extent to which many people are found to be food insecure. Food waste has a negative impact on natural resources, the economy and the environment as the ...
• Exploring Spar’s food waste management processes in relation to alleviating groundwater pollution and world hunger 

  Titus, Sinè Kylie (The IIE, 2020)

  Every year on the 28th of May, the issue of world hunger is zoomed in on, as this day marks World Hunger Day. It is no secret that poverty and hunger exist more commonly in vulnerable communities, however, it might become ...

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