• Queer Marginality and Planning for Brand Resonance: A Qualitative Critique of the South African Advertising Industry 

  Dziba, Khangelani (The IIE, 2022)

  Advertising scholars and international practitioners are progressively adopting a queer identity theoretical lens as part of their approach to crafting creative brand strategies aimed at connecting brands with diverse ...
• An exploration of the hair and hair care experiences of Black South African women as a basis of consumer brand identification in polarised product categories 

  Mokoena, Lotang (The IIE, 2022)

  This study explores the hair and hair care experiences of middle class and upper middle-class South African black women as a basis for consumer brand identification in a polarised product category. The research begins by ...
• A study about factors around alcoholic brand preference in South Africa 

  Mlatsha, Mbasa (The IIE, 2020)

  In South Africa, the alcohol industry contributes largely to the growth of the economy (The South African Liquor Industry: our contribution, 2020). The study looks to uncover and identify factors surrounding alcohol brand ...
• A STUDY ABOUT BRANDS INFLUENCE ON SOCIETAL BELIEFS 

  Mkize, Kuhle (The IIE, 2020)

  A great movie tends to do more than entertain or bring people together at a cinema. The potential power it has to change hearts and minds is incredible – and sometimes society at large. According to Haifass AI Mansour, ...
• SOCIAL MEDIA DATA MINING: A STUDY OF PUBLIC AWARENESS 

  Joseph, Kaylee (The IIE, 2020)

  Digital communications have become an essential part of life, whether it be staying in touch with loved ones via social media, purchasing groceries and other retail essentials or completing online qualifications and improving ...

View more