• Exploring the behavioural and purchase intentions of Specialty Coffee consumers in Pretoria 

  Lemmer, Catherine (The IIE, 2022)

  Specialty Coffee is a prominent and emerging market globally, and in recent years it has affixed itself in the South African coffee industry (Coffee Business Intelligence South Africa, 2021). Specialty Coffee is described ...
• The perceived value of a multi-sensory design approach on the experience of consumers relating to the coffee shop phenomenon in South Africa. 

  Brown, Tyla (The IIE, 2022)

  In order to give customers a better experience, this study aims to investigate and narrow down the effects of using a multi-sensory design approach in the interior of Starbucks coffee shops. This can then assist coffee ...
• Virtual Reality and Interior Design: The opportunity and perceived value of virtual worlds for interior designers. 

  Keevy, Brenda Bianca (The IIE, 2022)

  Virtual worlds have become increasingly relevant these days, with more and more people joining in platforms such as the Metaverse, a demand for more virtual world designers can be predicted to grow. The aim of this research ...
• Exploring brands’ use of brand experience to communicate their brand positioning to increase market share in the food retail industry; a case study of Checkers’ rebrand in 2017. 

  Tshifularo, Vhutali (The IIE, 2022)

  With retail remaining the most competitive industry, with major brands lobbying for their piece of the market share (Mathee, 2018), many brands lack brand experience in their stores. This lack of focus on designing an ...
• Drivers of Negative Brand Perception in Gauteng 

  Minnaar, George Frederick (The IIE, 2022)

  This study focusses on the negative form of brand perception and the drivers that motivate such feelings in consumers. A 2009 study by Lee, Motion, & Conroy identified the three main motives for a consumer to avoid a ...

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