• “Exploring how the COVID-19 outbreak affects consumer buying behaviour within South Africa.” 

  Schelin, Bronwyn Amy (The IIE, 2020)

  COVID-19 has had an impact on consumer buying behaviours towards various brands (Criteo, 2020). Some brands have struggled to cope and survive due to the unpredictable consumer buying behaviours and economic turmoil ...
• A qualitative study exploring the perceptions of South African esports consumers towards non-endemic brands advertising through esports 

  Asoulin, Yael (The IIE, 2020)

  Esports is a massive global phenomenon with an inexorable interest in the market itself, from both a consumer, and a brand perspective. An industry that was once dominated by endemic brands is now open for all brands to ...
• The role of personal values on the relationship between attitudes and consumption behavior towards sustainable fashion brands: An exploratory study of millennial consumers. 

  O'Leary, Skye Mavourneen (The IIE, 2020)

  As environmental threats and social inequalities continue to plague global societies, sustainable brands have a powerful influence to activate change across society through developing strategies that will influence ...
• Exploring the influence that the Pick N Pay online shopping platform has on the purchase behaviour of Generation X and the impact this has on brand perception. 

  Mlunjwana, Paloma (The IIE, 2020)

  Over the years, consumers have been buying items from traditional retail stores. With the emergence of online shopping platforms, there is a high chance that consumers will never have to leave their homes to purchase ...
• Exploring the relationship between brand ambassadors and consumer purchasing behaviour 

  Walsh, Michael (The IIE, 2020)

  This study aimed to look at the relationship between brand ambassadors and consumer purchasing behaviour in South Africa in relation to the footballing industry and the brands in the sports apparel industry. It found ...

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