• The antecedents of brand loyalty that lead to re-purchase intention in the South African sports and fitness apparel industry 

  Oloruntoba, Morenike (The IIE, 2020)

  The fitness industry is set to grow rapidly and e worth 50.43 million USD by 2023. This suggests that the businesses supporting the industry such as its apparel is set to grow as well. However, due to its massive and ...
• An exploration of the interior design process focusing on the intrusion of Biophilic Design in the interiors of a healthcare facility to promote patient wellbeing: A case study. 

  FILIPE, EDLASIA SAVIA MAVOVA (The IIE, 2020)

  The design process of the healthcare facility is a very complex process, which focuses on the wellbeing of the patient and staff member. Numerous research shows that contact with the natural environment helps in the ...
• Analysis in how user experience influences consumer attitude towards VR as a communication medium 

  Pavic, Sandra (The IIE, 2020)

  The digitalisation of communication is a progressing phenomenon being reflected by the planning and execution of corporate marketing (Hajduk, 2017: 184). Technology is providing a level of immersion and experience that is ...
• An exploration into the influence of branding on Consumer purchase behaviour towards athletic footwear brands in South Africa. 

  Grové, Jacomi (The IIE, 2020)

  People do sports for pleasure, to improved health and for stress relieve. There has been a dramatic increase in youth enthusiasm to be active. A myriad of people own sneakers; hence, this market is predicted to grow at ...
• Adaptive reuse as a conduit for regenerative & human-centred design in Johannesburg 

  Simpson, Tanya (The IIE, 2020)

  The residents of Johannesburg are facing actual real issues of housing shortages and a surplus of abandoned buildings in the CBD; many residents are living in poor conditions without necessities. This wicked problem has ...

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