IIESpace
Welcome to IIESpace. This is The IIE digital research repository. It offers open access to our research and intellectual output. It provides full-text access to research papers, articles, conference presentations, multimedia, theses and dissertations, and a host of other works produced by researchers and postgraduate students of The IIE and its Brands.
All information found on this site is subject to the principles of Fair Dealing as set out in 12(1) of The Copyright Act no.98 of 1978 (as amended)
Communities in IIESpace
Recently Added
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Dziba, Khangelani
(The IIE, 2022)
Advertising scholars and international practitioners are progressively adopting a queer
identity theoretical lens as part of their approach to crafting creative brand strategies
aimed at connecting brands with diverse ...
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Mokoena, Lotang
(The IIE, 2022)
This study explores the hair and hair care experiences of middle class and upper middle-class South African black women as a basis for consumer brand identification in a polarised product category. The research begins by ...
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Mlatsha, Mbasa
(The IIE, 2020)
In South Africa, the alcohol industry contributes largely to the growth of the economy (The South African Liquor Industry: our contribution, 2020). The study looks to uncover and identify factors surrounding alcohol brand ...
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Mkize, Kuhle
(The IIE, 2020)
A great movie tends to do more than entertain or bring people together at a cinema. The potential power it has to change hearts and minds is incredible – and sometimes society at large. According to Haifass AI Mansour, ...
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Joseph, Kaylee
(The IIE, 2020)
Digital communications have become an essential part of life, whether it be staying in touch with loved ones via social media, purchasing groceries and other retail essentials or completing online qualifications and improving ...
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