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Tourists view of what gives Kruger National Park the edge.

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dc.contributor.author Engelbrecht, W.H.
dc.date.accessioned 2015-06-11T10:18:35Z
dc.date.available 2015-06-11T10:18:35Z
dc.date.issued 2014
dc.identifier.uri http://hdl.handle.net/11622/45
dc.description.abstract The tourism industry is becoming competitive by the day and to remain competitive, it is of paramount importance that competitive advantage factors be identified by tourism destinations such as national parks. The purpose of this research was to determine the competitive advantage factors of the Kruger National Park, South Africa’s flagship national park. To achieve this goal, a questionnaire survey was conducted at Kruger National Park in 2013 where 436 questionnaires were administered among overnight visitors at selected rest camps in the Southern Region of the park. A factor analysis revealed five competitive advantage factors Wildlife Experiences, Marketing and Branding, Accommodation and Retail, Visitor Management and Suprastructure and Amenities which Kruger National Parks management can use to improve their current position as a competitive tourism destination. The competitive advantage factors that have been identified is distinct for national parks thereby contribute towards the body of knowledge on this topic. The competitive advantage factors could lead to an increase in product and service quality offered by the park and enhance the visitor’s experience, therefore leading to increased visitor numbers to the park and higher income to have the park become more self-sufficient. en_US
dc.language.iso en en_US
dc.subject Tourism destinations - South Africa en_US
dc.subject Tourism en_US
dc.subject Eco-tourism en_US
dc.subject National Parks en_US
dc.subject Park management en_US
dc.subject Tourism industry- South Africa en_US
dc.title Tourists view of what gives Kruger National Park the edge. en_US
dc.type Article en_US

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