Browsing by Author "Khan, Farah"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    An exploration of the utilisation of search engine optimisation for business marketing
    (The IIE, 2018) Khan, Farah
    The researcher has selected to explore the algorithmic technique search engine optimisation. Bathelot (2012) an associate in economics management and operations marketing explains this technique as a computer process that is applied to the search engine index to determine the most relevant results. Moreover,it assigns rankings to each of these pages based on the webpages traffic interaction. Search engine optimisation algorithmic techniques are said to enhance the information that individuals receive.Therefore, by applying it as a marketing tool, individuals such as consumers could receive the best information based on keywords associated with brands. Hence, this study aims to dissect its adaption and application towards a marketing function in terms of its advantages and disadvantages.