Browsing by Author "Dorrofield, Kendall"

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    ADKAR Change Management: A Cross-Sectional Qualitative Focus Group to Describe Perceptions of Factors that Motivate Volunteers in a South African Environmental Organisation
    (The IIE, 2017) Dorrofield, Kendall
    Understanding the motivation behind volunteers is a key requirement for effective management and retention of volunteers within an NGO. A South African environmental organisation has limited understanding on the types of volunteers or volunteer motivational factors and limited knowledge on the effectiveness of management tools to improve volunteer relationships. This reduces their volunteer workforce, posing a problem. In response, a study was undertaken to describe the motivational factors of volunteers, identify types of volunteers and obtain recommendations for the improvement of volunteer motivation. To facilitate this, the Multi-Paradigm model of volunteering and the ADKAR model of change were utilised. The qualitative and descriptive nature of the study required a focus group approach to obtain an in-depth analysis of motivational factors from managers and volunteers who were selected through convenience and purposive sampling. It was determined that the current level of volunteer motivation seems to be lacking, with a strong concern for volunteers feeling unenthusiastic. Managerial and research implications indicate that volunteer motivation could be improved with a new volunteer management strategy. The ADKAR model of change was utilised and incorporated with findings into a framework that could take the environmental organisation through the change management process.
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    The role of volunteer management practices in attracting and retaining volunteers in a South African NGO brand
    (The IIE, 2023) Dorrofield, Kendall
    With volunteers being a backbone and vital resource for non-governmental organisations, understanding how best to attract and retain volunteers in an environment where volunteer numbers are steadily declining has become a key focus for managers of volunteer programmes. Without a proper understanding of volunteer motivations, NGOs are unable to design effective volunteer management practices, resulting in a decrease in volunteer numbers, paired with a poor brand image and reputation as a desired NGO to volunteer one’s time. To address the research problem, this study considered the seminal work on topics of volunteer motivation and volunteer management, in conjunction with the Multi-Paradigm Model of Volunteering and the ADKAR Model of Change Management. For this exploratory qualitative study, semi-structured interviews and a focus group were conducted with purposively sampled participants from a South African NGO. Data was analysed utilising a qualitative content analysis approach to produce the vital findings and outcomes of the study. The findings indicate an in-depth understanding of volunteer motivation by both volunteers and managers, however there was a lack of effective volunteer management practices in place, resulting in unsatisfied volunteers, limiting the number of volunteers attracted and retained at the NGO. As part of the analysis, volunteers were categorised by volunteer type as well as by the phase in which volunteers were in the Volunteer Lifecycle, which created the basic knowledge on the practices best suited to manage and motivate these types of volunteers. Using the Multi-Paradigm Model of Volunteering and the ADKAR Model of Change Management, this study recommends a new model for implementation by the NGO which proposes effective volunteer management practices. The new model creates a solid foundation to address the research problem and enhance the NGO’s knowledge and understanding required to improve their volunteer management and their brand image in the market.