Effective brand touchpoint strategy for social media channels: The case of healthcare promotion messaging to men living with HIV

Ngobeni, Lesego2026-06-292025https://iiespace.iie.ac.za/handle/123456789/1012enHIVHealthGenderCustomer behaviourDigital marketingEffective brand touchpoint strategy for social media channels: The case of healthcare promotion messaging to men living with HIVThesis