A Qualitative Analysis of the Attitudes that Marketing Strategists have about Human-AI Collaboration in Brand Communication

Kayowa, Grace Muleja2026-06-182025https://iiespace.iie.ac.za/handle/123456789/1005enBrand communicationBrand strategyHuman-AI collaborationAttitudeGenerative Artificial IntelligenceAIA Qualitative Analysis of the Attitudes that Marketing Strategists have about Human-AI Collaboration in Brand CommunicationThesis