Brand identity factors that influence Gen Z’s purchase intentions of green skincare brands on social media: An Esse and SKOON case study.

Gallus, Emilie2025-01-082023https://iiespace.iie.ac.za/handle/123456789/938Convenience samplingenGreen skincareBrand identityPurchase intentionGen ZSocial mediaTheory of planned behaviourBrand identity factors that influence Gen Z’s purchase intentions of green skincare brands on social media: An Esse and SKOON case study.Thesis