Makhuza, Ponatshego2015-12-142015-12-142015http://hdl.handle.net/11622/79The current consumer lives in a cluttered market where brands try to communicate various messages. Brands thus need to stand out by communicating with intelligence and uniqueness.enBrandingBrand CommunicationConsumer ExperienceMusic and its Relevance to Brand Personality amongst the Female Your MarketOther