Gobey, Simone2016-06-172016-06-172016http://hdl.handle.net/11622/117ThesesThis research study deals with the topic of how consumers associate with different colours used in organisational branding. To determine this I have looked at many theories and researchers to gain an understanding behind the theory of colour. The research study is a qualitative study as it looks at people and their opinions rather than facts and figures. I conducted an activation to determine if consumers are able to identify a brand based on only their colours, as well as had a discussion to understand how much of an impact colour has when it comes to consumers making purchase decisions.enConsumers associate with different coloursOrganisational brandingTheory of colourOpinionsPurchase decisionsThesis