Advertising Value a driver for Brand Resonance among black female Gen Z face care consumers in South Africa.

Simakani, Sinikiwe2026-06-292024https://iiespace.iie.ac.za/handle/123456789/1014enAdvertising valueBrand resonanceShort-form-video advertisingConsumer-brand relationshipsSocial media marketingAdvertising Value a driver for Brand Resonance among black female Gen Z face care consumers in South Africa.Thesis