" To compare the intended brand identity and the perceived and experienced brand image of South Africa National Parks (SANpark) brand by conducting a comparative thematic content analysis amoungst SANparks' employees as well as a select group of SANparks' consumers"

Schindler, Jessica Lea2016-05-252016-05-252016http://hdl.handle.net/11622/93ThesisenBrand identityBrand imageSANparkSANpark consumer" To compare the intended brand identity and the perceived and experienced brand image of South Africa National Parks (SANpark) brand by conducting a comparative thematic content analysis amoungst SANparks' employees as well as a select group of SANparks' consumers"Thesis