Platinum is the new gold: An analysis of the impact of increasing brand building and awareness for platinum jewellery

Smith, Fahmida2026-07-102024https://iiespace.iie.ac.za/handle/123456789/1024enFree trade portsCultural heritagePlatinumResponsible sourcingSouth AfricaPlatinum is the new gold: An analysis of the impact of increasing brand building and awareness for platinum jewelleryThesis