Advertising scholars and international practitioners are progressively adopting a queer identity theoretical lens as part of their approach to crafting creative brand strategies aimed at connecting brands with diverse ...

In South Africa, the alcohol industry contributes largely to the growth of the economy (The South African Liquor Industry: our contribution, 2020). The study looks to uncover and identify factors surrounding alcohol brand ...

Digital communications have become an essential part of life, whether it be staying in touch with loved ones via social media, purchasing groceries and other retail essentials or completing online qualifications and improving ...

The growing number of people suffering from mental illness namely anxiety has been largely contributed to the growing number of technological advancements. The dominant explanation for this rapid increase seems to be linked ...

Millennials have the power to influence organisations as they will soon become the dominant generation in the workforce. Making sure this generational cohort is empowered, engaged and productive is critical, specifically ...

The back-of-house environment is where all products or materials are produced and packaged for contractors and big corporate companies. This environment should be respected and considered through design for well-being ...

Femvertising can be defined as advertising that is aimed at empowering females. In the past decade alone, there has been a significant number of brands who have utilised femvertising in order to reach and create relationships ...

Multiple corporate reports in South Africa’s food industry state that more brands need to create an awareness in shared sustainable ethical values. Supermarket brands use incentivised gifts as a means of attracting more ...

This study is qualitative in nature and aims to identify the Durban Consumer Perceptions of the Dischem Online Shopping Experience. The study analysed Dischem’s service quality and specifically the extent to which consumers ...

Over the past five years, the South African rugby franchises has experienced a significant reduction in fans attending matches at their respective stadiums, despite rugby still meaning so much to our nation. This phenomenon ...