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A consolidation of the current brand identity characteristics of Reshebile Aviation and Protection Services

Mazibuko, Thubelihle Langa (The IIE, 2020)

This is a qualitative research study focusing on the consolidation of the current brand identity characteristics of Reshebile Aviation and Protection Services (RAPS). This study will analyse the perceptions of the ...

Parents perceptions of incentivized gifts for children from large supermarkets stores.

Moodley, Errisha (The IIE, 2020)

Multiple corporate reports in South Africa’s food industry state that more brands need to create an awareness in shared sustainable ethical values. Supermarket brands use incentivised gifts as a means of attracting more ...

The influence of social media celebrity endorsements on Varsity College students.

Hooper, Gina (The IIE, 2020)

There is a limited understanding on the influence of social media celebrity endorsements, and their impact on student’s perceptions and overall buying behaviour, and that is the research and real-world problem that this ...

DURBAN CONSUMER PERCEPTIONS OF THE DISCHEM ONLINE SHOPPING EXPERIENCE

Sardha, Talia (The IIE, 2020)

This study is qualitative in nature and aims to identify the Durban Consumer Perceptions of the Dischem Online Shopping Experience. The study analysed Dischem’s service quality and specifically the extent to which consumers ...

The evolution of social sustainability in contemporary brand and brand building.

Galway, Cameron (The IIE, 2020)

The following research study adopts a qualitative approach in order to explore how social sustainability has evolved throughout the brand-building spectrum and to what extend social sustainability can be considered a ...

FANS’ PERCEPTION SURROUNDING THE SHARKS BRAND | A QUALITATIVE STUDY

Schutte, Ryan Matthew (The IIE, 2020)

Over the past five years, the South African rugby franchises has experienced a significant reduction in fans attending matches at their respective stadiums, despite rugby still meaning so much to our nation. This phenomenon ...

Ethical fashion: An investigation into the role of ethical brands within the South African fashion retail industry.

Mkhize, Senamile (The IIE, 2020)

This research report explores the role ethical brands play within the South African fashion retail industry. The aim was to analyse consumers’ buying behaviour particularly of millennials and the factors that influence ...

The Role of Branding in SME Start-Ups Based in KwaZulu-Natal

Leisegang, Katherine Philippa (The IIE, 2020)

In the study of branding and the success of Small and Medium Enterprises (hereafter: SMEs), there exists limited research that considers the relationship between the two concepts. This is particularly in regard to South ...

An Explanatory Study of the Perception of the Importance of Soft Skills Development in Higher Education by Hospitality Students.

van der Merwe, Johan P (The IIE, 2020)

The development of Soft skills (generic skills) and Hard skills (academic skills) of students in hospitality through Higher Education (HE) is acknowledged to be both important in HE through research. Identifying specific ...

Exploring Lecturers' Perceptions on the Use of Inclusive Pedagogical Strategies in Higher Education Contexts: A Case Study of Lecturers at a Private Higher Education Institution in Johannesburg, South Africa

Chindomu, Rodwell (The IIE, 2020)

Inclusive pedagogy is often narrowly associated with increasing enrolment and access to education for “disadvantaged” groups. This study sought to explore the wider view, which holds that inclusive pedagogy transcends the ...

Assessing the Effectiveness of Tutorial Interventions on Student Academic Performance for Undergraduates in the Department of Public Administration at a University of Technology.

Sithole, Phillemon (The IIE, 2020)

The purpose of the study was to assess the effectiveness of tutorial interventions on student academic performance for undergraduates in the department of public administration at a university of technology. Student ...

Best Teaching Practices for Increasing Student Engagement in Large Classes Within the Faculty of Commerce

Naicker, Daphanie (The IIE, 2020)

With the increased access to education and massification of education in South Africa and internationally, this may adversely affect the participation and engagement of students in classes that seat between 50 to over 100 ...

A Study of the Use and Usability of an LMS (RCLearn): A Student Perspective

Zulu, Remaketse Francis (The IIE, 2020)

The problem identified for this research is that private education provider’s students are not using an LMS effectively, not completing their activities and not engaging fully with the system. The problem was identified ...

An Analysis of the Academic Learning Challenges Faced by First Year Students in a Durban Private Higher Education Institution

Razack, Fathima (The IIE, 2020)

This study makes visible the experiences of students transitioning to higher education from high school and previously marginalised backgrounds in South Africa. The structure of South African higher education institutions ...

The Relationship Between Taking Maths Literacy at School and a Student's Ability to do Accounting at Tertiary Level

Carvalho, Carmen (The IIE, 2020)

Does the Mathematics Literacy content taught at school adequately prepare students to achieve success in accounting at tertiary level? More specifically, did taking Maths Literacy at school make students doubt their ability ...

Language of Teaching and Learning (LoLT) as a Barrier to Learning Mathematics: Impact on Mathematics Students in Higher Education

Dhlamini, Semakaleng (The IIE, 2020)

Language is a barrier that hinders learning Mathematics in most schools in South African and thus may result in a lower throughput rate at most High Schools in South Africa. This is because students in most schools are ...

Emergency Remote Learning in the Times Of Covid: A Higher Education Innovation Strategy

Mooney, G; Duma, M; Faloye, S; Van Wyk, B (Academic Conferences and Publishing International Ltd., 2020)

Innovation in a time of crisis is not a new concept. Natural disasters and pandemics through the ages have continued to necessitate emergency adjustments on many levels, including education. Globally, the outbreaks of the ...

An Exploratory Study on the Influence of Student- centered Teaching Methods on Student Motivation Towards Education

Julies, Auldrin (The IIE, 2020)

Change is a constant within the educational process with the ever-evolving design of subject matter, change in the dynamics within classrooms, and changes within teaching strategies implemented by educators (Hansen & ...

Teaching and Learning Approach: A Comparison between Traditional and a Flipped Classroom methods will Enhance Student Behavious, Independent Learning, Promote Student Engagement and Significant Learning.

Visagie, Lorinda (The IIE, 2020)

Abstract: Field research was completed on a traditional and a flipped classroom. The reason for conducting this research was to establish why the first-year students within the higher certificate fitness and coaching ...

The antecedents of brand loyalty that lead to re-purchase intention in the South African sports and fitness apparel industry

Oloruntoba, Morenike (The IIE, 2020)

The fitness industry is set to grow rapidly and e worth 50.43 million USD by 2023. This suggests that the businesses supporting the industry such as its apparel is set to grow as well. However, due to its massive and ...

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