This research explored the role of media channel planning within the discipline of Integrated Brand Communication (IBC) and how the lack of integration by traditional and digital channels negatively affects the media channel ...

Person branding and personal branding are two terms generally used interchangeably by scholars when describing the same phenomenon. While these terms might also attest to the novel nature of the concept, for the purpose ...

Designers have an important role to play regarding how communication is promoted around products and services. Design is often a difficult term to define especially because its elements are fractured across various ...

Orange Grove has faced a general decline over the last 25 years. This research report looks at finding workable place branding techniques and strategies that could rejuvenate the image of Orange Grove. The primary research ...

South Africa’s population is aging rapidly and as people get older, they start to suffer from age-related disabilities such as sight impairment, lack of muscle strength and mobility. Senior citizens play a vital role in ...

The digital revolution is redefining the banking customer experience in the digital age. As a result, wo of South Africa’s major banks – Standard Bank and Capitec Bank – have developed contrasting experience strategies. ...

Rapid changes in the global business landscape over recent years has changed the way business is done and understood, necessitating a new approach to brand innovation. Current theorising on brand innovation and brand ...

This study has brought forward the analysis of the challenges and successes that established female South African entrepreneurs have encountered through the formation of their brands in the industry of luxury goods and ...

As social media becomes a more integrated part of our lives, influencer marketing has become a marketing trend (Knightley, 2019). People are turning to their favorite Instagram models for advice and recommendations on ...

Environmental protection has increasingly become an important topic as society has become conscious of social issues in the last few decades. Social challenges such as air pollution and deforestation have become a great ...