Outdoor advertising is a challenging form of communication. It is generally non personal, with limited selectivity, and historically has been very static. Since the start of the 21st century, the outdoor advertising sector ...

AIM To investigate the extent to which South African graphic designers perceive their own design process as important in fostering originality. BACKGROUND Literature was reviewed in regards to: originality in the definitions ...

The conventional skincare industry has been put in the spotlight regarding its negative impacts on the environment, animals as well as human health. As such, the harmful impacts of the skincare industry and the cosmetics ...

Multicultural Marketing is not a well understood field in South Africa, despite being a highly diverse society. This study has established a new framework from which to understand multicultural marketing though an analysis ...

This study aims to understand the effects racial diversity has on women of colour living in the City of Cape Town, Western Cape. Likewise, exploring how niche clothing brands currently value racial diversity. Intersectional ...

Sustainable retail trade is essentially the responsibility on manufacturers’ and retailers’ part to conduct business operations without compromising future generation’s ability to meet their own needs. This is regarded ...

The results of social innovation being new ideas that meet unmet needs are all around us (Mulgan, 2007). Social innovation is not unique to the non-profit sector as it can be driven by any communities that come together ...

Economic value has moved beyond delivering quality services. Economic value now includes distinctive brand experiences. Brand experiences are vital in developing brand loyalty and achieving business sustainability (Ong, ...

Centennial consumers increased access to information, mass amount of possible consumer choices of brands and their awareness of societal issues is creating a change amongst the younger generation’s consumer decisions ...

It is argued that political persuasion can be used as a powerful tool to influence and guide citizen voting decisions and behavior (Anthem Branding, 2018). The main focus of this research study is to explore and describe ...