Abstract:
The primary objective of this study was to investigate the relationship between the current food waste management systems utilised by the informal trade sector and the affect it has on the consumers perception of the meaningfulness of the brand and the industry it operates in. By its sheer size, the informal sector should play an important role in alleviating food waste and the increasing pollution within South Africa through efficient food waste management tools. Previous work has
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neglected
to look at the role the informal sector can play in reducing food waste through waste management projects and how improving such could have a positive effect on their consumers. Through this research it was found that low income consumers are indifferent towards street vendors waste practices. A brand meaningfulness theory specifically tailored for low-income consumers needs to be developed. This would aid business operating within the informal sector meet their consumer’s needs.
