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Green advertising and its influence on brand loyalty in the FMCG market in Durban North

Fenton, Demi (The IIE, 2018)

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Author
- Fenton, Demi (1)
Subject
- Brand awareness (1)
- Brand communication (1)
- Brand equity (1)
- Brand loyalty (1)
- Consumer behaviour (1)
- Fast Moving Consumer Goods (1)
- Green advertising (1)
- Sustainable development (1)
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