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THE IMPACT OF REBRANDING ON CUSTOMER-BASED BRAND EQUITY: AN EXPLORATORY STUDY ON ABSA BANK

Collinson, Paige (The IIE, 2019)
To evaluate how brands use social media in building brand equity.

de Wet, Greg (The IIE, 2019)
Investigate Consumer Perceptions to Explore the Reasons Behind the Decline in Foot Traffic Through the Inside Out Windermere Store

La Reservee, Chelsea (The IIE, 2019)
KZN WIMPY FRANCHISEE VIEWS ON THE FAMOUS BRANDS ACQUISITION

Du Plooy, Georgina (The IIE, 2019)
Industry Professionals’ Views on How to Create Brand Equity for Medical Marijuana Brands

Brown, Hayley (The IIE, 2019)
To determine which aspects of negative online reviews, have the greatest effect on the brand equity of Doppio Zero.

Barrett, Donavan (The IIE, 2019)
Determining how andBeyond, a travel operator, make use of corporate social investment to strengthen brand equity in an African context.

Geyser, Dominique (The IIE, 2019)
An Exploration of the Influence of Satirical Advertising on Building Brand Equity amongst South African Millennials

Sturmheit, Adam Tate (The IIE, 2019)
The Threat of New Digital Media on Print within Durban Based Companies

Woolgar, Jamie Simone (The IIE, 2019)
Consumer perceptions on SPAR store layout and the effect it has on brand equity

Govender, Prishani (The IIE, 2019)

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Author
Subject
- Brand (12)
- Brand equity (12)
- Brand loyalty (4)
- Advertising (3)
- Consumer behaviour (3)
- Online consumer behaviour (2)
- Active citizenship (1)
- Alcohol consumption (1)
- Banks (1)
- Brand association (1)
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Date Issued
- 2019 (12)
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