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Showing 10 out of a total of 13 results for collection: Research Reports: Vega School of Brand Leadership. (0.021 seconds)

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To determine which aspects of negative online reviews, have the greatest effect on the brand equity of Doppio Zero.

Barrett, Donavan (The IIE, 2019)
CRISIS, CONSUMERS AND PUBLIC RELATIONS: A CASE STUDY OF TIGER BRANDS.

Haslam, Brooke (The IIE, 2019)
Determining how andBeyond, a travel operator, make use of corporate social investment to strengthen brand equity in an African context.

Geyser, Dominique (The IIE, 2019)
The impact of supporter experience at the Jonsson Kings Park Stadium on The Sharks brand

Wheeler, Robyn (The IIE, 2019)
“How quality perceptions impact South Africa’s brand choices: A Case Study on Maxed vs. Nike”

Khumalo, Ntwenhle (The IIE, 2019)
Afrocentrism effect on consumer perceptions - Case Study - Iwori Beauty

Ash, Tayla (The IIE, 2019)
Consumer perceptions on SPAR store layout and the effect it has on brand equity

Govender, Prishani (The IIE, 2019)
The race to sustainable retail trade: An exploration of brand personality within the South African context

van der Haer, Laura (The IIE, 2019)
An explorative study on the positive role mega influencers have on purchasing behavior of consumers in the swimwear industry

Erwee, Chanel (The IIE, 2019)
The role of subliminal messages in advertisements on changing consumer buying behaviour: with focus on young South-African consumers.

Willemse, Benice (The IIE, 2019)

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Subject
- Brand (13)
- Consumer behaviour (13)
- Brand image (4)
- Brand loyalty (4)
- Advertising (3)
- Brand equity (3)
- Social media (3)
- Buying behaviour (2)
- Consumer engagement (2)
- Brand communication (1)
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Date Issued
- 2019 (13)
Has File(s)
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