IIESpace Home
→
Research Projects
→
Research Reports: Vega School of Brand Leadership
→
Search

Search

Filters

Use filters to refine the search results.

Current Filters:





New Filters:

Showing 3 out of a total of 3 results for collection: Research Reports: Vega School of Brand Leadership. (0.005 seconds)

Now showing items 1-3 of 3

1

Sort Options:
Results Per Page:
- 5
- 10
- 20
- 40
- 60
- 80
- 100

An explorative study on the positive role mega influencers have on purchasing behavior of consumers in the swimwear industry

Erwee, Chanel (The IIE, 2019)
The role of subliminal messages in advertisements on changing consumer buying behaviour: with focus on young South-African consumers.

Willemse, Benice (The IIE, 2019)
A descriptive study on the affective and cognitive dimensions of consumer engagement and purchase intention, in a social media context

Schutte, Jason (The IIE, 2019)

Now showing items 1-3 of 3

1

Sort Options:
Results Per Page:
- 5
- 10
- 20
- 40
- 60
- 80
- 100

Browse

All of IIESpace
This Collection
- By Issue Date
- Authors
- Titles
- Subjects

My Account

Login

Discover

Author
Subject
- Advertising (3)
- Brand (3)
- Consumer behaviour (3)
- Social media (2)
- Brand communication (1)
- Consumer engagement (1)
- Influencer marketing (1)
- Print advertising (1)
- Subliminal advertising (1)
- Swimwear industry (1)
- ... View More
Date Issued
- 2019 (3)
Has File(s)
- Yes (3)