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Showing 10 out of a total of 362 results for collection: Research Reports: Vega School of Brand Leadership. (0.014 seconds)

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Digital Advertising, the 'Golden Boy' of the Marketing Industry.

Coetzee, Garren (The IIE, 2015)
An Analysis of Online Presence of the South African Government Departments: Websites, Facebook and Twitter.

Mashego, Mmatau, F (The IIE, 2015)
Selling South Africa: the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand: a case study

Rodrigues, Shannon (The IIE, 2016)
Surfing's grand irony: the lack of awareness surrounding environmental degradation caused by the surf industry

Eddy, Nicole (The IIE, 2016)
An investigation on Youtube and brand partnerships

Keightley, Cara Jayne (The IIE, 2016)
Budding events: an informed strategy for introducing a new cultural festival into a local market; lesson learnt from the principles of branding, event management theory and market research

Gubb, Carla (The IIE, 2016)
The role of Instagram in creating brand awareness among the millennial skate culture of Cape Town.

Blommaert, Karel (The IIE, 2016)
What are the drivers behind the growing popularity of farmers' markets in the Western Cape?

Biesenbach, Rinette (The IIE, 2016)
It's not just a colour, it has a meaning too: a qualitative study analysing the assosciations with colours used in organisational branding

Gobey, Simone (The IIE, 2016)
Does the use of Location in a Brand's Identity Contribute to its Brand Equity?

Bester, Karna (The IIE, 2016)

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