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Showing 10 out of a total of 59 results for collection: Research Reports: Vega School of Brand Leadership. (0.021 seconds)

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Analysis of the Brand Experiences of Customers at the Johannesburg Neighbourgoods Food Market

Lephadi, Omphile (The IIE, 2015)
The Power of the Hashtag on Social Media Platforms

Black, Monique (The IIE, 2016)
How a brand's controversial behaviour can impact its image

Mitha, Zainab (The IIE, 2017)
Sensory marketing, consumer psychology and the future of branding within the Airline industry: Singapore Airlines

Warren, Andrew (The IIE, 2017)
An investigation of the relationship between social media marketing and brand equity for fashion brands and the sustainability thereof

Smith, Chelsea Leigh (The IIE, 2017)
To explore employee perceptions of their company as an environmentally sustainable brand, using The Body Shop as a case study

Fevrier, Danielle (The IIE, 2017)
A cross-sectional qualitative study exploring how celebrity brand ambassadors influence customer loyalty

Padayachy, Yugendri (The IIE, 2017)
A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

Kennard, Catherine (The IIE, 2017)
Effective Segmentation and Targeting of Generation-Z in the South African Retail Clothing Industry

Sishi, Wandile (The IIE, 2017)
Exploring the nature of consumer-influence by fitness brand ambassadors on females in Cape Town

Bester, Lara (The IIE, 2017)

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