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A cross-cultural, qualitative research study: comparison of The Coca-Cola Company television advertisements in China and South Africa
Egling, Minke
(
The IIE
,
2016
)
A research study to determine required brand building aspects in Cape Town’s cosmetics industry, with specific reference to brand loyalty amongst urban women
Tonkin, Madison
(
The IIE
,
2016
)
The Silent Brand Killer: The Risk Of Brand Dilution On Established Brands
Woker, Samantha
(
The IIE
,
2017
)
Setting Sights on Building a Strong Brand: Key Insights from the South African Gin Trend A Case study on Blind Tiger Gin
Hunn, Kendra
(
The IIE
,
2017
)
What is the impact of social activist movements like Fees Must Fall on the brand health of the University of Cape Town?
Pangalele, Tanya
(
The IIE
,
2017
)
What is the South African 'Hipster' tribe really?
Cabeleira, Stacey
(
The IIE
,
2016
)
The Effect of Web Design on Brand Building According to the Brand Identity Model.
Human, Ernest
(
The IIE
,
2015
)
The Influence of Alcohol Marketing Channels on Alcohol Consumption: A Quantitative Study of Students Residing in the Western Cape, South Africa
Mackay, Brett
(
The IIE
,
2016
)
The Aspartame diet: an investigation of consumer perceptions and consuption of diet Soda
King, Tayla Ann
(
The IIE
,
2016
)
Research into the Relevance of Print Fashion Magazines in the Digital Era.
Kubeka, Zinhle
(
The IIE
,
2015
)
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Author
Agnelli, Ana Lucia (1)
Arnold, Joe-Mark (1)
Arpin, Storm Hadley (1)
Ash, Tayla (1)
Asoulin, Yael (1)
Augustyn, Susan (1)
Aylett, Kimon (1)
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Consumer behaviour (69)
Brand (61)
Branding (59)
Brand equity (34)
Advertising (33)
Brand loyalty (32)
Brands (30)
Customer behaviour (30)
Buying patterns (28)
Social media (27)
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2020 (65)
2016 (57)
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2017 (46)
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