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Investigating Agri-tourism’s Niche Benefit to Oribi Gorge Guest Farm’s Integrated Marketing Communications and Brand Equity

Langton, Tyler-Paige (The IIE, 2019)
Exploring the Role of South African Citizens’ Brand Loyalty Towards their Nation Brand.

Viljoen, Janice (The IIE, 2019)
Investigating the Role of Advertising on Perceived Quality of Fast-Moving Consumer Goods

Baumann, Mitchell (The IIE, 2019)

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Author
Subject
- Brand equity (13)
- Brand (12)
- Brand loyalty (4)
- Advertising (3)
- Consumer behaviour (3)
- Hospitality industry (2)
- Online consumer behaviour (2)
- Active citizenship (1)
- Agri-tourism (1)
- Alcohol consumption (1)
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Date Issued
- 2019 (13)
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- Yes (13)