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Showing 10 out of a total of 362 results for collection: Research Reports: Vega School of Brand Leadership. (0.009 seconds)

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Examining Shock Advertising in a South African context

Du Plessis, Nicola (The IIE, 2016)
The Potential Impact of a Ban on Alcohol Advertisement on the Consumption of Alcoholic Beverages

Parkhouse, Richard Fabian (The IIE, 2016)
Public Perceptions of Enviroserv; Shongweni Landfill Site Controversy

James, Natasha (The IIE, 2017)
Collective case study on healthy brand building: A qualitative investigation of brand building methods used by entrepreneurial ventures in Cape Town.

Levene, Sara (The IIE, 2016)
The Role of Personal Narratives in City Branding

Vos, Jesse, Navarre (The IIE, 2016)
The Transgender Toy Tipping Point

Griffin, Olivia (The IIE, 2016)
An Investigation into the Effects of the Contemporary Crisis of Masculinity on the Advertising of Selected Beer and Cider Brands in South Africa via Semiotic Analyses

Graham, Mia (The IIE, 2016)
Describing the Customers’ Perception of Unilever’s Dualithic Approach has had on its Sub-Brands’ Brand Equity

Twiddy, Jayd, Lynne (The IIE, 2017)
Determining if brand familiarity can influence consumer’s perceptions of quality through the use of extrinsic cues, with reference to the brands of Johnnie Walker and Carling Label

Chapman, Reece (The IIE, 2016)
The Effect on Cape Town's Retail Environment Produced by the Banting Diet and the Purchasing Patterns of Those Who Follow it.

Batchelor, Michaela (The IIE, 2016)

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