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Exploring the influence of television advertising on the buying behaviour of the youth in South Africa

Keetse, Tebogo Mafori (The IIE, 2018)

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Author
- Keetse, Tebogo Mafori (1)
Subject
- Advertising (1)
- Brand (1)
- Brand identity (1)
- Buying behaviour (1)
- Consumer behaviour (1)
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Date Issued
- 2018 (1)
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