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Examining the impact of brand tribes relatives to brand loyalty and consumer relationships concerning the Iphone.
Munien, Charne'
(
The IIE
,
2016
)
Luxury fashion brands: an observation into Johannesburg consumers preferred counterfeit branded product
Kutu, Kgomotso
(
The IIE
,
2016
)
An investigation into American apparel's identification as a socially conscious fashion brand and how this can be replicated in South Africa
Matshitse, Naledi Ayanda
(
The IIE
,
2016
)
Exploring the 'nuts and bolts' of developing brand positioning: a case study evaluating the brand purpose and brand identity of a small hardware store in a competitive industry
Naicker, Varshen
(
The IIE
,
2016
)
An Exploration on the Role Digital Image Manipulation Plays in Fashion Magazines on the Perceptions of Physical Attractiveness of Black Women in S.A, According to the Social Constructionism Theory
Dunn, Germaine
(
The IIE
,
2015
)
The Importance of Brand Identity for Environmental Conservation Brands
Killian, Sarah
(
The IIE
,
2015
)
The Factors contributing to the success of the 'OH So Heavenly' brand. Case study: OH So Heavenly
Glover, Lauren
(
The IIE
,
2016
)
Exploring the role corporate identity, as a component of brand building, plays in creating consumer perceptions with emphasis on colour schemes, slogans and symbols.
Harman, Kyla
(
The IIE
,
2016
)
Exploring community newspapers and brand building in the digital age
Nobin, Christine Elise
(
The IIE
,
2016
)
Claiming Back our Chickens: Chicken crisis should not dampen the spirits of our South African Heritage Brands
Stone, Ashleigh
(
The IIE
,
2017
)
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Consumer behaviour (69)
Brand (61)
Branding (59)
Brand equity (34)
Advertising (33)
Brand loyalty (32)
Brands (30)
Customer behaviour (30)
Buying patterns (28)
Social media (27)
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2016 (57)
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