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The impact on brand equity of crop-based food brands that deploy genetic crop modification methods as a result of persisting drought conditions: a triangulation study based on Western Cape millennial consumers

Ryan, Kristen (The IIE, 2018)

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Author
- Ryan, Kristen (1)
Subject
- Brand building (1)
- Brand equity (1)
- Brand transparency (1)
- Crop-based food brands (1)
- Drought (1)
- Food brands (1)
- Millennials (1)
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- 2018 (1)
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