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A DESCRIPTIVE STUDY ON CONSUMER ATTITUDE TOWARDS GREEN ADVERTISING INFLUENCING PURCHASE INTENT OF SUSTAINABLE FMCGS

Jonker, Jacolene (The IIE, 2020)

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Author
- Jonker, Jacolene (1)
Subject
- Consumer behaviour (1)
- Consumer purchase intent (1)
- Environmental concern (1)
- Fast-Moving Consumer Goods (1)
- FMCGs (1)
- Green advertising (1)
- Sustainability (1)
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Date Issued
- 2020 (1)
Has File(s)
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