IIESpace Home
→
Research Projects
→
Research Reports: Vega School of Brand Leadership
→
Search

Search

Filters

Use filters to refine the search results.

Current Filters:










New Filters:

Showing 1 out of a total of 1 results for collection: Research Reports: Vega School of Brand Leadership. (0.001 seconds)

Now showing items 1-1 of 1

1

Sort Options:
Results Per Page:
- 5
- 10
- 20
- 40
- 60
- 80
- 100

Investigating the Role of Advertising on Perceived Quality of Fast-Moving Consumer Goods

Baumann, Mitchell (The IIE, 2019)

Now showing items 1-1 of 1

1

Sort Options:
Results Per Page:
- 5
- 10
- 20
- 40
- 60
- 80
- 100

Browse

All of IIESpace
This Collection
- By Issue Date
- Authors
- Titles
- Subjects

My Account

Login

Discover

Author
- Baumann, Mitchell (1)
Subject
- Advertising (1)
- Brand (1)
- Brand association (1)
- Brand equity (1)
- Fast-Moving Consumer Goods (1)
- Print advertising (1)
- Service quality (1)
- ... View More
Date Issued
- 2019 (1)
Has File(s)
- Yes (1)