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An explorative study on the positive role mega influencers have on purchasing behavior of consumers in the swimwear industry

Erwee, Chanel (The IIE, 2019)

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Author
- Erwee, Chanel (1)
Subject
- Advertising (1)
- Brand (1)
- Consumer behaviour (1)
- Influencer marketing (1)
- Social media (1)
- Swimwear industry (1)
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Date Issued
- 2019 (1)
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