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A descriptive study on the relationship between the behavioural dimension of consumer engagement and consumer purchase intention in a social media context.

de Koning, Rudolf (The IIE, 2019)

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Author
- de Koning, Rudolf (1)
Subject
- Brand (1)
- Buying behaviour (1)
- Consumer behaviour (1)
- Consumer engagement (1)
- Social media (1)
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Date Issued
- 2019 (1)
Has File(s)
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