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Showing 10 out of a total of 27 results for collection: Research Reports: Vega School of Brand Leadership. (0.013 seconds)

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Social media and best practice: the consumer brand relationship

Maw, Yan Aung (The IIE, 2016)
Investigating Social Media Strategies by Brands on Facebook and Instagram

Dunn, Katharine (The IIE, 2016)
The Power of the Hashtag on Social Media Platforms

Black, Monique (The IIE, 2016)
To evaluate how brands use social media in building brand equity.

de Wet, Greg (The IIE, 2019)
Exploring the role of advertising on brand salience among millennials

Swanepoel, Matthew (The IIE, 2018)
To evaluate LinkedIn as a social network used to build personal brand among young professionals

Komani, Siphosethu (The IIE, 2019)
An investigation into how the Instagram strategies of Naked Coffee generate consumer loyalty within the South African coffee market.

Botes, Christina Ingrid (The IIE, 2019)
THE DIGITAL REVOLUTION AND IMPLICATIONS OF INDUSTRY 4.0

Mjwara, Kimberley (The IIE, 2019)
An exploratory study with the purpose of gaining in-depth understanding of how South African small, medium and micro enterprise businesses are using Instagram as a branding tool

Eksteen, Shannon (The IIE, 2019)
An explorative study on the positive role mega influencers have on purchasing behavior of consumers in the swimwear industry

Erwee, Chanel (The IIE, 2019)

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- Social media (27)
- Brand (8)
- Consumer behaviour (8)
- Advertising (6)
- Digital marketing (6)
- Branding (4)
- Instagram (4)
- Social networking (4)
- Brand equity (3)
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- 2022 (12)
- 2019 (8)
- 2016 (3)
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