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Showing 10 out of a total of 30 results for collection: Research Reports: Vega School of Brand Leadership. (0.007 seconds)

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Forecasting a Voice Revolution in South Africa: The Adoption of Voice Shopping Amongst Generation Z Consumers.

Singh, Keosha (The IIE, 2022)
The use of Deceptive Advertising on Weight Loss Products and its Impact on Generation Z’s Purchase Behavior

Hamann, Kristi (The IIE, 2022)
An Exploration of the Effect of Advertising Placement and Messaging on Urban Durban Zulu Professional Millennials’ Purchasing Decisions of Funeral Services.

Hlophe, Gugulethu (The IIE, 2022)
The Influence of the Body Positivity Movement on South African female Generation Z apparel purchasing decisions

Rodger, Georgia (The IIE, 2022)
The Role that Aesthetics Plays In Influencing Consumer Buying Behaviour: A Study of Cars in South Africa

Nzuza, Snethemba (The IIE, 2022)
The relationship between direct marketing initiatives and purchase intention within the South African cosmetic industry.

Fuller, Ashleigh (The IIE, 2022)
An explanatory study on the effect TikTok has on the consumer buying behaviour of Generation Z, within the COVID-19 pandemic.

Sinclair, Tegan (The IIE, 2022)
A descriptive study on the effect celebrity endorsements have on consumers' purchase intentions.

Moloabi, Masego (The IIE, 2022)
An investigation of the relationship between colour preference and the purchase intention within the luxury garment industry in South Africa

Moloi, Modula (The IIE, 2022)
An explorative study of the relationship between consumer feelings toward body positive advertisements and its influence on brand perception

Munatsi, Kimberly (The IIE, 2022)

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