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Showing 10 out of a total of 30 results for collection: Research Reports: Vega School of Brand Leadership. (0.006 seconds)

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Describing the Customers’ Perception of Unilever’s Dualithic Approach has had on its Sub-Brands’ Brand Equity

Twiddy, Jayd, Lynne (The IIE, 2017)
Setting Sights on Building a Strong Brand: Key Insights from the South African Gin Trend A Case study on Blind Tiger Gin

Hunn, Kendra (The IIE, 2017)
How a brand's controversial behaviour can impact its image

Mitha, Zainab (The IIE, 2017)
Sensory marketing, consumer psychology and the future of branding within the Airline industry: Singapore Airlines

Warren, Andrew (The IIE, 2017)
An investigation of the relationship between social media marketing and brand equity for fashion brands and the sustainability thereof

Smith, Chelsea Leigh (The IIE, 2017)
Effective Segmentation and Targeting of Generation-Z in the South African Retail Clothing Industry

Sishi, Wandile (The IIE, 2017)
Exploring the nature of consumer-influence by fitness brand ambassadors on females in Cape Town

Bester, Lara (The IIE, 2017)
The degree to which Cape Town millenial consumers in the Central Business District rely on social media when making purchasing decisions: a quantitative study

Myoli, Khanya (The IIE, 2017)
Building brand equity in the non-governmental sector - lessons learnt from successful international non-governmental organisations (NGOs) for South African NGO brands

Lloyd, Courtney (The IIE, 2017)
How strategic leadership can lead to organisational success: study into the Steinhoff brand in the Western Cape

Griesel, Michelle (The IIE, 2017)

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