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Showing 10 out of a total of 32 results for collection: Research Reports: Vega School of Brand Leadership. (0.011 seconds)

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Examining the impact of brand tribes relatives to brand loyalty and consumer relationships concerning the Iphone.

Munien, Charne' (The IIE, 2016)
A research study to determine required brand building aspects in Cape Town’s cosmetics industry, with specific reference to brand loyalty amongst urban women

Tonkin, Madison (The IIE, 2016)
A Triangulation Study to Explore the Effects of the Pick 'n Pay Smart Shopper Programme on Customer Brand Loyalty

McCulloch, Jessica (The IIE, 2016)
The Impact of brand experience on brand loyalty: selected Caltex retail site

Padayachee, Priyanka (The IIE, 2016)
Exploring how Conscious Consumerism affects brand equity at Conscious Cafe'.

Joseph, Amy (The IIE, 2016)
Green advertising and its influence on brand loyalty in the FMCG market in Durban North

Fenton, Demi (The IIE, 2018)
Determining how andBeyond, a travel operator, make use of corporate social investment to strengthen brand equity in an African context.

Geyser, Dominique (The IIE, 2019)
An exploration of brand perception and brand identity in female luxury designer fashion

Carnie, Tyler (The IIE, 2018)
An exploratory study on shared value and its influence on brand image

Jackson, Amber-Lee (The IIE, 2018)
Exploring the influence of brand ambassadors on brand resonance

Steenkamp, Margoux (The IIE, 2018)

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- Brand loyalty (32)
- Brand (16)
- Consumer behaviour (11)
- Brand equity (9)
- Brand awareness (4)
- Sustainability (4)
- Brand building (3)
- Brand image (3)
- Brand value (3)
- Buying patterns (3)
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- 2019 (13)
- 2016 (5)
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