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Showing 10 out of a total of 33 results for collection: Research Reports: Vega School of Brand Leadership. (0.006 seconds)

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Examining Shock Advertising in a South African context

Du Plessis, Nicola (The IIE, 2016)
The Transgender Toy Tipping Point

Griffin, Olivia (The IIE, 2016)
Digital Advertising, the 'Golden Boy' of the Marketing Industry.

Coetzee, Garren (The IIE, 2015)
A Comparative Study Between Native Advertising and Display Advertising on CNBCAFRICA.COM

Boshoff, Lieria (The IIE, 2015)
The Effect Product Placement in Television Series has on Millennial’s Brand Perception and Buying Behavior.

Tocknell, Kimberley (The IIE, 2017)
Effective Segmentation and Targeting of Generation-Z in the South African Retail Clothing Industry

Sishi, Wandile (The IIE, 2017)
Exploring the nature of consumer-influence by fitness brand ambassadors on females in Cape Town

Bester, Lara (The IIE, 2017)
The effectiveness of product placement in Hollywood movies

Haripersad, Kiara (The IIE, 2018)
Investigate Consumer Perceptions to Explore the Reasons Behind the Decline in Foot Traffic Through the Inside Out Windermere Store

La Reservee, Chelsea (The IIE, 2019)
The limitations of shockvertising outlined based on the effectiveness of the tactic

Cilliers, Josephine (The IIE, 2017)

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