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Showing 10 out of a total of 35 results for collection: Research Reports: Vega School of Brand Leadership.
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The challenge of the suburban comfort zone and the Durbanites' failure to explore their city
Vandersteen, Jasmin
(
The IIE
,
2018
)
The key factors that influence the attitude and behaviour of young South African female consumers towards online clothes shopping: a Superbalist case study
Jackson, Kasia
(
The IIE
,
2018
)
Corporate Social Responsibility: a consumer perception towards fast fashion made in sweatshops by luxury apparel brands
Motala, Taskeen
(
The IIE
,
2018
)
The exploration of Durban consumer perceptions and preferences of selected fast food chicken brands
Prinsloo, Steven
(
The IIE
,
2018
)
The effectiveness of product placement in Hollywood movies
Haripersad, Kiara
(
The IIE
,
2018
)
The cultural influences of black nguni culture on water consumption and how they can assist the water crisis within the city of Cape Town
Sipamla, Sihle
(
The IIE
,
2018
)
Creating brand awareness through the production of cheese
Griffiths, Steven
(
The IIE
,
2018
)
Exploring the effects of the Cape Twon water crisis on consumer attitudes and buying behaviour towards water-efficient personal care products
Dlamini, Zinhle
(
The IIE
,
2018
)
Green advertising and its influence on brand loyalty in the FMCG market in Durban North
Fenton, Demi
(
The IIE
,
2018
)
An exploration of brand perception and brand identity in female luxury designer fashion
Carnie, Tyler
(
The IIE
,
2018
)
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Author
Borel-Saladin, Brigitte (1)
Burger, Clare (1)
Carnie, Tyler (1)
Chipangula, Endria (1)
Cornelius, Wilmarie (1)
Dlamini, Zinhle (1)
Erasmus, Mikayla (1)
Fenton, Demi (1)
Griffiths, Steven (1)
Harding, Dean (1)
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Subject
Consumer behaviour (16)
Brand identity (7)
Advertising (6)
Brand (5)
Brand awareness (5)
Brand equity (5)
Brand image (5)
Brand loyalty (5)
Brands (5)
Environmental impact (5)
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Date Issued
2018 (35)
Has File(s)
Yes (35)