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Showing 10 out of a total of 46 results for collection: Research Reports: Vega School of Brand Leadership. (0.017 seconds)

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Claiming Back our Chickens: Chicken crisis should not dampen the spirits of our South African Heritage Brands

Stone, Ashleigh (The IIE, 2017)
Public Perceptions of Enviroserv; Shongweni Landfill Site Controversy

James, Natasha (The IIE, 2017)
Describing the Customers’ Perception of Unilever’s Dualithic Approach has had on its Sub-Brands’ Brand Equity

Twiddy, Jayd, Lynne (The IIE, 2017)
The Silent Brand Killer: The Risk Of Brand Dilution On Established Brands

Woker, Samantha (The IIE, 2017)
Setting Sights on Building a Strong Brand: Key Insights from the South African Gin Trend A Case study on Blind Tiger Gin

Hunn, Kendra (The IIE, 2017)
What is the impact of social activist movements like Fees Must Fall on the brand health of the University of Cape Town?

Pangalele, Tanya (The IIE, 2017)
How a brand's controversial behaviour can impact its image

Mitha, Zainab (The IIE, 2017)
Sensory marketing, consumer psychology and the future of branding within the Airline industry: Singapore Airlines

Warren, Andrew (The IIE, 2017)
An investigation of the relationship between social media marketing and brand equity for fashion brands and the sustainability thereof

Smith, Chelsea Leigh (The IIE, 2017)
The Effect Product Placement in Television Series has on Millennial’s Brand Perception and Buying Behavior.

Tocknell, Kimberley (The IIE, 2017)

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