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Showing 10 out of a total of 57 results for collection: Research Reports: Vega School of Brand Leadership.
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Examining the impact of brand tribes relatives to brand loyalty and consumer relationships concerning the Iphone.
Munien, Charne'
(
The IIE
,
2016
)
Luxury fashion brands: an observation into Johannesburg consumers preferred counterfeit branded product
Kutu, Kgomotso
(
The IIE
,
2016
)
An investigation into American apparel's identification as a socially conscious fashion brand and how this can be replicated in South Africa
Matshitse, Naledi Ayanda
(
The IIE
,
2016
)
Exploring the 'nuts and bolts' of developing brand positioning: a case study evaluating the brand purpose and brand identity of a small hardware store in a competitive industry
Naicker, Varshen
(
The IIE
,
2016
)
The Factors contributing to the success of the 'OH So Heavenly' brand. Case study: OH So Heavenly
Glover, Lauren
(
The IIE
,
2016
)
Exploring the role corporate identity, as a component of brand building, plays in creating consumer perceptions with emphasis on colour schemes, slogans and symbols.
Harman, Kyla
(
The IIE
,
2016
)
Exploring community newspapers and brand building in the digital age
Nobin, Christine Elise
(
The IIE
,
2016
)
Examining Shock Advertising in a South African context
Du Plessis, Nicola
(
The IIE
,
2016
)
The Potential Impact of a Ban on Alcohol Advertisement on the Consumption of Alcoholic Beverages
Parkhouse, Richard Fabian
(
The IIE
,
2016
)
Collective case study on healthy brand building: A qualitative investigation of brand building methods used by entrepreneurial ventures in Cape Town.
Levene, Sara
(
The IIE
,
2016
)
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Author
Bashala, Wivine (1)
Batchelor, Michaela (1)
Bester, Karna (1)
Biesenbach, Rinette (1)
Black, Monique (1)
Blommaert, Karel (1)
Cabeleira, Stacey (1)
Chapman, Reece (1)
Coetzee, Quintin (1)
Da Silva, Nikita (1)
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Branding (6)
Brand identity (5)
Brand loyalty (5)
Brand equity (4)
Consumer behaviour (3)
Consumers (3)
Marketing (3)
Social media (3)
Advertising (2)
Alcohol advertising (2)
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Date Issued
2016 (57)
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Yes (57)