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Showing 5 out of a total of 5 results for collection: Research Reports: Vega School of Brand Leadership. (0.006 seconds)

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The Remix: The Influence of Hip Hop Culture on Brand Identities in Johannesburg from 2012 to 2015

Modiko, Keabetswe (The IIE, 2015)
Analyzing the Narrative in the Game of Motlotlo to Better Understand the Relationship that Customers have with Product Brands

Makhafola, Kelebogile (The IIE, 2015)
To Analyse the Perceived Attitude of Bankmed Medical Scheme Members, Age 18-30 Years, Toward the Medical Aid within the Framework of the Censydiam Model.

Bam, Michelle (The IIE, 2015)
The Consume-Brand Relationship: Understanding Consumer Behaviour and Reaction to Brand Transgression.

Heydenrych, Luke, A (The IIE, 2015)
Analysis of the Brand Experiences of Customers at the Johannesburg Neighbourgoods Food Market

Lephadi, Omphile (The IIE, 2015)

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Subject
- Consumer Behaviour (5)
- Branding (4)
- Communication (2)
- Attitudes (1)
- Brand Analysis (1)
- Brand Transgression (1)
- Consumer Culture (1)
- Consumer Motivation (1)
- Consumers (1)
- Focus Groups (1)
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Date Issued
- 2015 (5)
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