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Showing 10 out of a total of 13 results for collection: Research Reports: Vega School of Brand Leadership. (0.007 seconds)

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The Importance of Brand Identity for Environmental Conservation Brands

Killian, Sarah (The IIE, 2015)
The Effect of Web Design on Brand Building According to the Brand Identity Model.

Human, Ernest (The IIE, 2015)
Music and its Relevance to Brand Personality amongst the Female Your Market

Makhuza, Ponatshego (The IIE, 2015)
The Good Fortune of Online Influencers

Mabie, Zoe (The IIE, 2015)
The Remix: The Influence of Hip Hop Culture on Brand Identities in Johannesburg from 2012 to 2015

Modiko, Keabetswe (The IIE, 2015)
Analysing the Impact of Internal Branding on Employee Engagement in the Permanent Recruitment Industry within the Social Exchange Framework

Mwenje, Filda (The IIE, 2015)
A Comparative Study Between Native Advertising and Display Advertising on CNBCAFRICA.COM

Boshoff, Lieria (The IIE, 2015)
A qualitative study in Gauteng to investigate if CSR contributes to brands being top of mind awareness to consumers’ and how this affects buying behaviours.

Madondo, Nokuthula (The IIE, 2015)
Big Brands Need Big Data: Investigating How Major Retail Brands in South Africa Use Consumer Data to Shape Consumer-brand Engagement.

Mutendadzmera, Tare (The IIE, 2015)
To Analyse the Perceived Attitude of Bankmed Medical Scheme Members, Age 18-30 Years, Toward the Medical Aid within the Framework of the Censydiam Model.

Bam, Michelle (The IIE, 2015)

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Author
Subject
- Branding (13)
- Consumer Behaviour (4)
- Attitudes (2)
- Communication (2)
- Consumers (2)
- Social Media (2)
- Aaker's Brand Identity Model (1)
- Advertising (1)
- Big Data (1)
- Brand Building (1)
- ... View More
Date Issued
- 2015 (13)
Has File(s)
- Yes (13)