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Showing 10 out of a total of 18 results for collection: Research Reports: Vega School of Brand Leadership. (0.009 seconds)

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Describing the Customers’ Perception of Unilever’s Dualithic Approach has had on its Sub-Brands’ Brand Equity

Twiddy, Jayd, Lynne (The IIE, 2017)
The Remix: The Influence of Hip Hop Culture on Brand Identities in Johannesburg from 2012 to 2015

Modiko, Keabetswe (The IIE, 2015)
Analyzing the Narrative in the Game of Motlotlo to Better Understand the Relationship that Customers have with Product Brands

Makhafola, Kelebogile (The IIE, 2015)
To Analyse the Perceived Attitude of Bankmed Medical Scheme Members, Age 18-30 Years, Toward the Medical Aid within the Framework of the Censydiam Model.

Bam, Michelle (The IIE, 2015)
The Consume-Brand Relationship: Understanding Consumer Behaviour and Reaction to Brand Transgression.

Heydenrych, Luke, A (The IIE, 2015)
Analysis of the Brand Experiences of Customers at the Johannesburg Neighbourgoods Food Market

Lephadi, Omphile (The IIE, 2015)
Sensory marketing, consumer psychology and the future of branding within the Airline industry: Singapore Airlines

Warren, Andrew (The IIE, 2017)
The degree to which Cape Town millenial consumers in the Central Business District rely on social media when making purchasing decisions: a quantitative study

Myoli, Khanya (The IIE, 2017)
Consumer responses to out-of-stock situations of preferred hair care brands: a case of the fast-moving consumer goods industry within a South African context

Cowie-Willox, Jessica (The IIE, 2017)
An Exploratory Study of the Impact of Social Media Strategies on Building Brand Equity

Smit, MM (The IIE, 2017)

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