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Showing 10 out of a total of 18 results for collection: Research Reports: Vega School of Brand Leadership.
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Describing the Customers’ Perception of Unilever’s Dualithic Approach has had on its Sub-Brands’ Brand Equity
Twiddy, Jayd, Lynne
(
The IIE
,
2017
)
The Remix: The Influence of Hip Hop Culture on Brand Identities in Johannesburg from 2012 to 2015
Modiko, Keabetswe
(
The IIE
,
2015
)
Analyzing the Narrative in the Game of Motlotlo to Better Understand the Relationship that Customers have with Product Brands
Makhafola, Kelebogile
(
The IIE
,
2015
)
To Analyse the Perceived Attitude of Bankmed Medical Scheme Members, Age 18-30 Years, Toward the Medical Aid within the Framework of the Censydiam Model.
Bam, Michelle
(
The IIE
,
2015
)
The Consume-Brand Relationship: Understanding Consumer Behaviour and Reaction to Brand Transgression.
Heydenrych, Luke, A
(
The IIE
,
2015
)
Analysis of the Brand Experiences of Customers at the Johannesburg Neighbourgoods Food Market
Lephadi, Omphile
(
The IIE
,
2015
)
Sensory marketing, consumer psychology and the future of branding within the Airline industry: Singapore Airlines
Warren, Andrew
(
The IIE
,
2017
)
The degree to which Cape Town millenial consumers in the Central Business District rely on social media when making purchasing decisions: a quantitative study
Myoli, Khanya
(
The IIE
,
2017
)
Consumer responses to out-of-stock situations of preferred hair care brands: a case of the fast-moving consumer goods industry within a South African context
Cowie-Willox, Jessica
(
The IIE
,
2017
)
An Exploratory Study of the Impact of Social Media Strategies on Building Brand Equity
Smit, MM
(
The IIE
,
2017
)
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Author
Bam, Michelle (1)
Bills, Ashleigh (1)
Buchalter, Jarryd (1)
Cowie-Willox, Jessica (1)
Davin, Edin (1)
Golding, Kirsten (1)
Heydenrych, Luke, A (1)
Lephadi, Omphile (1)
Makhafola, Kelebogile (1)
Modiko, Keabetswe (1)
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Subject
Consumer Behaviour (18)
Branding (15)
Brands (9)
Social Media (5)
Digital Communication (4)
Brand Identity (3)
Brand (2)
Brand Equity (2)
Communication (2)
Digital Media (2)
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Date Issued
2017 (13)
2015 (5)
Has File(s)
Yes (18)