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Showing 10 out of a total of 15 results for collection: Research Reports: Vega School of Brand Leadership. (0.016 seconds)

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Remaking Miley: the effects of branding the celebrity brand, using Miley Cyrus as a case Study

Sayce, Chloe' Bijou (The IIE, 2016)
" To compare the intended brand identity and the perceived and experienced brand image of South Africa National Parks (SANpark) brand by conducting a comparative thematic content analysis amoungst SANparks' employees as well as a select group of SANparks' consumers"

Schindler, Jessica Lea (The IIE, 2016)
CRISIS, CONSUMERS AND PUBLIC RELATIONS: A CASE STUDY OF TIGER BRANDS.

Haslam, Brooke (The IIE, 2019)
An exploration of brand perception and brand identity in female luxury designer fashion

Carnie, Tyler (The IIE, 2018)
An exploratory study on shared value and its influence on brand image

Jackson, Amber-Lee (The IIE, 2018)
Understanding the impact of "Day Zero" on the University of Cape Town's brand image through the possible decision of enrolled students leaving the university due to limited water resources

Pedro, Porschia Kim (The IIE, 2018)
The initiatives takeb ny the 2018 Cape Town Cycle Tour to ensure a positive participant-experience despite facing water scarcity in the Western Cape: a qualitative study focusing on sports branding

Montgomery, Kate (The IIE, 2018)
Cape Town City Council’s communications during the 2017/2018 water crisis, and the impact on the brand image of the city

Piketh, Josh (The IIE, 2018)
“How quality perceptions impact South Africa’s brand choices: A Case Study on Maxed vs. Nike”

Khumalo, Ntwenhle (The IIE, 2019)
Afrocentrism effect on consumer perceptions - Case Study - Iwori Beauty

Ash, Tayla (The IIE, 2019)

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