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Showing 10 out of a total of 19 results for collection: Research Reports: Vega School of Brand Leadership. (0.017 seconds)

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Exploring the 'nuts and bolts' of developing brand positioning: a case study evaluating the brand purpose and brand identity of a small hardware store in a competitive industry

Naicker, Varshen (The IIE, 2016)
Does the use of Location in a Brand's Identity Contribute to its Brand Equity?

Bester, Karna (The IIE, 2016)
" To compare the intended brand identity and the perceived and experienced brand image of South Africa National Parks (SANpark) brand by conducting a comparative thematic content analysis amoungst SANparks' employees as well as a select group of SANparks' consumers"

Schindler, Jessica Lea (The IIE, 2016)
Identifying you! : a personal branding analysis

Zietsman, Brendan (The IIE, 2016)
Achieving healthy brand status: a case study on Natal Action Netball Association

Da Silva, Nikita (The IIE, 2016)
Corporate Social Responsibility: a consumer perception towards fast fashion made in sweatshops by luxury apparel brands

Motala, Taskeen (The IIE, 2018)
The effectiveness of product placement in Hollywood movies

Haripersad, Kiara (The IIE, 2018)
An exploration of brand perception and brand identity in female luxury designer fashion

Carnie, Tyler (The IIE, 2018)
Exploring the influence of television advertising on the buying behaviour of the youth in South Africa

Keetse, Tebogo Mafori (The IIE, 2018)
Understanding the impact of "Day Zero" on the University of Cape Town's brand image through the possible decision of enrolled students leaving the university due to limited water resources

Pedro, Porschia Kim (The IIE, 2018)

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