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Showing 10 out of a total of 65 results for collection: Research Reports: Vega School of Brand Leadership. (0.008 seconds)

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Investigating the determinants behind advertisement-avoidance on social networking sites by Generation Z students in Durban, South Africa.

Richards, Tamsin (The IIE, 2020)
How South African Rewards Programs Impact On Customer Loyalty

Foley, Kyli (The IIE, 2020)
Multi-Level Marketing Distributors and their Deceptive Advertising on Social Media: A Case Study of a Particular Multi-Level Marketing Company and their Distributors Operating in South Africa

Hopley, Rachel (The IIE, 2020)
AN EXPLORATIVE STUDY DETAILING THE PERCEIVED VALUE OF THE TINY HOUSE MOVEMENT FOCUSSING ON RECENT GRADUATES IN SOUTH AFRICA

Van Zyl, Charlene (The IIE, 2020)
A DESCRIPTIVE STUDY ON CONSUMER ATTITUDE TOWARDS GREEN ADVERTISING INFLUENCING PURCHASE INTENT OF SUSTAINABLE FMCGS

Jonker, Jacolene (The IIE, 2020)
The Impact of Atmospherics on Customer Experience at the Seattle Coffee Shop at Medstone Umhlanga

Vadivalu, Craig (The IIE, 2020)
Researching Customers Experience with The Takealot Brand

van Huyssteen, Frederik (The IIE, 2020)
The antecedents of brand loyalty that lead to re-purchase intention in the South African sports and fitness apparel industry

Oloruntoba, Morenike (The IIE, 2020)
Analysis in how user experience influences consumer attitude towards VR as a communication medium

Pavic, Sandra (The IIE, 2020)
An exploration into the influence of branding on Consumer purchase behaviour towards athletic footwear brands in South Africa.

Grové, Jacomi (The IIE, 2020)

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