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Showing 8 out of a total of 8 results for collection: Research Reports: Vega School of Brand Leadership. (0.013 seconds)

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Describing the Customers’ Perception of Unilever’s Dualithic Approach has had on its Sub-Brands’ Brand Equity

Twiddy, Jayd, Lynne (The IIE, 2017)
Sensory marketing, consumer psychology and the future of branding within the Airline industry: Singapore Airlines

Warren, Andrew (The IIE, 2017)
The degree to which Cape Town millenial consumers in the Central Business District rely on social media when making purchasing decisions: a quantitative study

Myoli, Khanya (The IIE, 2017)
Luxury brands in the South African emerging market: an empirical study ot the relationship between consumer personality traits and purchase intentions towards luxury brands

Bills, Ashleigh (The IIE, 2017)
A study of Capetonian individuals who wear vintage fashion and how they are perceived according to their peers and industry experts

Nelson, Maxine Marian (The IIE, 2017)
Understanding the role that brand communication plays in influencing brand reputation from a consumer perspective against the Urde and Greyser Corporate Brand Identity and Reputation Matrix: Samsung South Africa

Naidoo, Senosha (The IIE, 2017)
A study that aims to understand what type of brand stories promote engagement amongst Starbucks SA instagram followers using the brand positioning theory

Nsibande, Tintswalo (The IIE, 2017)
The age of Trump: the conscious consumer and social responsibility - paving the way forward

Steenkamp, Savannah (The IIE, 2017)

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- Branding (8)
- Brands (8)
- Consumer Behaviour (8)
- Brand Identity (3)
- Social Media (3)
- Airline Industry (1)
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- 2017 (8)
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