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An exploration of brand perception and brand identity in female luxury designer fashion

Carnie, Tyler (The IIE, 2018)

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Author
- Carnie, Tyler (1)
Subject
- Brand identity (1)
- Brand image (1)
- Brand loyalty (1)
- Buying behaviour (1)
- Consumer behaviour (1)
- Fashion industry (1)
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- 2018 (1)
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