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The Importance of Corporate Social Responsibility for generation Z consumers in their consumer decision-making process.

Jackson, Sarah (The IIE, 2019)

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Author
- Jackson, Sarah (1)
Subject
- Brand (1)
- Brand image (1)
- Buying behaviour (1)
- Consumer behaviour (1)
- Corporate Social Responsibility (1)
- Generation Z (1)
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Date Issued
- 2019 (1)
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