“Retouching model portraits has become a standard, usually with the intent of enhancing the subject’s best features and minimizing their worst in fashion and magazine photography” (Reaves et al, 1990: 24). With South African ...
The purpose of this research paper is to unpack how effectively environmental conservation
companies position themselves within youth market. This paper aims to establish if
environmental conservation companies appeal ...
In this paper the researcher would like to see how a well developed and
designed website can be integrated into the brand identity model.
As a marketing manager and brand manager, I often feel there is a huge gap ...
MacCullum (2013) writes that there has been a change in the way readers access
information. Readers have moved from print to digital platforms. In 2013, print
circulations and advertising declined (Gillespie, 2014 ). ...
As a result of the ever-evolving nature of digital advertising, its significance in a
comprehensive marketing landscape, the lack of understanding of digital as an
advertising channel and the uncertainty which exists as ...
The current consumer lives in a cluttered market where brands try to communicate various messages. Brands thus need to stand out by communicating with intelligence and uniqueness.
ECommerce News (2013) predicts that South Africa will grow at a rate of 20-25% for the next 3-7 years which indicates that online retailing is an emerging market in South Africa. The growth potential can be attributed to ...
The introduction of the internet has created a whole new dimension of opportunity and connectivity for people around the world (DiMaggio, Hargittai, Neuman & Robinson, 2001). The number of peo-ple gaining access to and ...
Historically, tight lacing and corsetry was practiced mostly for the purpose of fashion, patriarchal attempts to control and discipline women’s bodies as well as reducing the size of a women’s waist in order to achieve the ...
It can be deliberated that music has occasionally been an intertwined part of human
culture, the advancement of technology in modern society has created its increased
accessibility and portability, which has led to ...
The game Motlotlo is not only a storytelling game exploring the significant moments in the tellers life, the game has the opportunity to decode consumer perception of consumers in a manner that brings forward the external ...
Although it is widely perceived that the attraction and retention of staff is the greatest aspect of strategy implementation, O’Reilly and Pfeffer (2000) argue that it is important for brands to create internal cultures ...
This research report is a qualitative analysis on a how the internal culture within a
traditional bank affects the branch design and what elements in the design of a
branch are the most important. The analysis aims to ...
The battle for consumer attention as a reaction to the constant flow of commercial messages in the online environment has led to a decline in click-through rates, accompanied by advertising avoidance tactics such as banner ...
This research will explore brand perception with regards to Corporate Social Responsibility (CSR) in the South African context. In the early 1990’s CSR was driver to many changes needed and happening in the country and ...
Never before has society generated such vast amounts of data pertaining to how we communicate, interact, shop and spend our free time. For most people living in this digitally connected world, our digital companions ...
Following the outcome of the Bankmed quantitative Member Satisfaction and Loyalty survey where the member segment aged 18 – 30 years was identified as “Potentially Lost”. Potentially lost members are characterised by poor ...
In a perfect world, the relationship between a consumer and a brand would be an
infallible one. A relationship where supply and demand go hand in hand, and
expectations are managed and aligned from both sides of the ...
The growth in smartphone penetration and access to social networking sites has seen an emergence of online personal brands as people with social media presence are knowingly or unknowingly communicating a crafted brand ...