IIESpace Home
→
Research Projects
→
Research Reports: Vega School of Brand Leadership
→
Browsing Research Reports: Vega School of Brand Leadership by Issue Date

Browsing Research Reports: Vega School of Brand Leadership by Issue Date

Now showing items 21-40 of 366

Analysis of the Brand Experiences of Customers at the Johannesburg Neighbourgoods Food Market

Lephadi, Omphile (The IIE, 2015)

Food has long been a part of South African culture, and will continue to be so as a member at the majority of events which South African’s attend. The South African food industry as a whole has witnessed numerous changes ...
Examining the impact of brand tribes relatives to brand loyalty and consumer relationships concerning the Iphone.

Munien, Charne' (The IIE, 2016)

This research study involves examining the impact of brand tribes relative to brand loyalty and consumer relationships concerning the iPhone. As such the branding techniques that influence brand loyalty, competitive ...
Luxury fashion brands: an observation into Johannesburg consumers preferred counterfeit branded product

Kutu, Kgomotso (The IIE, 2016)

Counterfeiting is an illegal activity that continues to boom in the 21st century. Many research studies regarding counterfeiting undertaken in the past have had a strong focus on the supply side of the industry, whereas ...
An investigation into American apparel's identification as a socially conscious fashion brand and how this can be replicated in South Africa

Matshitse, Naledi Ayanda (The IIE, 2016)

This study will examine American Apparel‟s CSI‟s and socially conscious fashion ethos and determine whether or not it has been replicated in South Africa and if so, how? It will assess whether sustainability of a brand has ...
Exploring the 'nuts and bolts' of developing brand positioning: a case study evaluating the brand purpose and brand identity of a small hardware store in a competitive industry

Naicker, Varshen (The IIE, 2016)

This research explores how brand purpose and brand identity contribute to the developing of brand positioning. This research will use a small hardware as a guide and reference for the research. The literature is what informs ...
The Factors contributing to the success of the 'OH So Heavenly' brand. Case study: OH So Heavenly

Glover, Lauren (The IIE, 2016)

The Oh So Heavenly brand is a beauty and pampering range that is sold solely within Clicks outlets in South Africa. The brands range was researched in order to determine the various factors contributing to the success ...
Exploring the role corporate identity, as a component of brand building, plays in creating consumer perceptions with emphasis on colour schemes, slogans and symbols.

Harman, Kyla (The IIE, 2016)

The main concept and purpose of this particular research study is exploring the role corporate identity, as a component of brand building, plays in creating consumer perceptions, with emphasis on colour schemes, slogans ...
Exploring community newspapers and brand building in the digital age

Nobin, Christine Elise (The IIE, 2016)

The purpose of this paper was to establish the purpose of community newspapers and how this communication platform can be explored within a brand building and digital paradigm. To do this, research into community news, ...
Examining Shock Advertising in a South African context

Du Plessis, Nicola (The IIE, 2016)

This study is concerned with the phenomenon of shock advertising as it operates and functions in society. Shock advertising is characterised by content that deliberately startles its target audience. This marketing strategy ...
The Potential Impact of a Ban on Alcohol Advertisement on the Consumption of Alcoholic Beverages

Parkhouse, Richard Fabian (The IIE, 2016)

A ban on alcohol advertisement has been under discussion since 2013 in South Africa. Since then there has been bountiful debate surrounding the advantages and disadvantages of the ban in South Africa. This paper outlines ...
Collective case study on healthy brand building: A qualitative investigation of brand building methods used by entrepreneurial ventures in Cape Town.

Levene, Sara (The IIE, 2016)

In a country such as South Africa, where unemployment is rife, entrepreneurship and entrepreneurial activity plays a vital role in assisting to boost the economy. However these entrepreneurial ventures face overwhelming ...
The Role of Personal Narratives in City Branding

Vos, Jesse, Navarre (The IIE, 2016)

This research report is an exploratory study into the role of authentic personal narratives in city branding, which is a new field of academic inquiry. This research expands upon city branding by looking at the role of ...
The Transgender Toy Tipping Point

Griffin, Olivia (The IIE, 2016)

In recent years the transgender movement has come to the forefront of the civil rights movement. In the Lesbian Gay Bisexual and Transgender (LGBT) community, transgender issues have often been marginalised and neglected ...
An Investigation into the Effects of the Contemporary Crisis of Masculinity on the Advertising of Selected Beer and Cider Brands in South Africa via Semiotic Analyses

Graham, Mia (The IIE, 2016)

Beer and cider brands are relentless in their portrayal of the hegemonic masculinity pervasive in South African society. Existing research extensively looks at the relationship between beer and masculinity. The author of ...
Determining if brand familiarity can influence consumer’s perceptions of quality through the use of extrinsic cues, with reference to the brands of Johnnie Walker and Carling Label

Chapman, Reece (The IIE, 2016)

In today’s economic climate, competition is rife and brands are constantly looking for effective methods to establish themselves as a strong competitor in a saturated market place. Therefore strategically influencing ...
The Effect on Cape Town's Retail Environment Produced by the Banting Diet and the Purchasing Patterns of Those Who Follow it.

Batchelor, Michaela (The IIE, 2016)

In 2012, South Africans began to experience a revolution in terms of the way they think about food. Respected sports scientist, Professor Tim Noakes came out championing the low carbohydrate high fat (LCHF) diet, also known ...
A cross-cultural, qualitative research study: comparison of The Coca-Cola Company television advertisements in China and South Africa

Egling, Minke (The IIE, 2016)

The objective of this research project was to investigate how The Coca-Cola Company advertisements are adapted according to cultural variability in South Africa and China. Five television advertisements, acting as social ...
A research study to determine required brand building aspects in Cape Town’s cosmetics industry, with specific reference to brand loyalty amongst urban women

Tonkin, Madison (The IIE, 2016)

There are hundreds of existing brands that compete in the cosmetics industry in Cape Town. Each and every brand aims to develop, maintain and grow a loyal customer base to ensure the success and growth of their business. ...
What is the South African 'Hipster' tribe really?

Cabeleira, Stacey (The IIE, 2016)

The purpose of this research paper is to create a greater understanding of South African hipsters as a tribe and the relationship South African hipster brands have with the hipster tribe. This study is important because ...
The Influence of Alcohol Marketing Channels on Alcohol Consumption: A Quantitative Study of Students Residing in the Western Cape, South Africa

Mackay, Brett (The IIE, 2016)

The generally held viewpoints about alcohol and advertisements have evolved in recent years (Gunter, Hansen & Touri, 2009; Gordon et al, 2010; Jones & Magee, 2011). The objective of this study was to determine if the ...

Browsing Research Reports: Vega School of Brand Leadership by Issue Date

Browsing Research Reports: Vega School of Brand Leadership by Issue Date

Search DSpace

Browse

All of IIESpace

This Collection

My Account